About the Founder
Siddhi Khara is an International Trade Advisor with 15+ years of experience in successfully fostering trade for her clients: serving as an Assistant Trade Specialist for the U.S. Commercial Service, facilitating export logistics & sales for CPG food brands, and strategic consulting for B2B & B2C clients at Euromonitor International. She is also a former small business owner focused on importing South Asian textiles. Currently, she is the founder of Ayra International, a trade management company that empowers clients to expand globally via their suite of solutions. Siddhi's expertise lies in her diplomatic, consultative approach in uncovering her clients needs and equipping them with effective solutions. She has an MBA from UCI's Paul Merage School Of Business & an International Trade & Commerce Certificate from UCLA. She currently serves as the VP & OWIT Trade Rep for WITOC (Women In Trade Orange County). Via her personal & professional endeavors, Siddhi has visited over 40 countries and has since developed a strong cultural & business acumen. She is fluent in Hindi & Gujarati. In her free time, Siddhi loves to spend time with her family, play the piano and catch up on the latest Bollywood movie.
What sparked the passion for all things international?
Growing up in Southern California, as a young girl of South Asian descent, Siddhi was surrounded by a melting pot of cultures and it always sparked her curiosity. Throughout her travels, Siddhi was always fascinated in the process behind how brands localized to new foreign markets, namely U.S. based brands and how they carved their own niches.
She has a special connection and love for her Indian heritage and has always stayed connected through her travels and business ventures. The word “AYRA” is inspired by forming a combination of her daughters’ names (Saira & Ayla). AYRA is also another word for the Hindu Goddess: Saraswati, who represents: education, creativity, and being centered.
Throughout her career she has worked with several companies in providing them with trade consultancy and she is passionate about empowering businesses to think beyond their reach and ultimately go global.
